Desde la banda
Gabriela Martínez
Por: Gabriela Martínez
El valor del clic
Siempre recordaré el 4 de diciembre de 2012. Estando al frente de un portal de noticias deportivas, tomé una de las decisiones más importantes de mi vida profesional. Ese día, alrededor de las 5 p.m., empezó a correr la noticia de que Miguel Calero estaba delicado de salud.
El portero fue trasladado de emergencia en un helicóptero a la Ciudad de México y su pronóstico no era nada alentador. Conforme avanzaba el día, su estado cambió de delicado a urgente e incluso hubo quien desde las 7 p.m. daba a conocer el fallecimiento del colombiano. Ese evento hizo que todo el equipo de la redacción se volcará a darle seguimiento.
Sin confirmación del parte médico, para mí la nota seguía en desarrollo. No obstante, editores de alto rango me presionaban para subir al portal la nota del futbolista porque “todos la traían y el tráfico era importante”. De cualquier manera, me negué y esperé la confirmación de la fuente oficial.
Finalmente, a las 9 p.m., el médico salió y dio a conocer la lamentable noticia a los medios de comunicación. De inmediato, varios reporteros hicieron enlaces en sus respectivos canales, algunos vanagloriándose de haber tenido la primicia del fallecimiento. En aquel medio, no tuvimos la primicia, pero volvería a actuar exactamente igual.
En la actualidad, vale más un clic que corroborar los datos; importa más obtener vistas aunque en el proceso sea necesario pasar por encima de los sentimientos de otras personas. Sin embargo, me dan esperanza los reporteros y medios cuya postura es opuesta.
Hace unos días, la Selección Mexicana Femenil de Fútbol Sub-20 estuvo en el ojo del huracán y bajo investigación por parte de la Femexfut, pero, como es costumbre y para tener la primicia, se difundieron versiones de acoso e incluso de abuso de sexual hacia las jugadoras. De hecho, se filtraron nombres y dichos de lo sucedido en el entorno.
Sé que los clics son un parámetro para los recursos económicos de los sitios web; sin embargo, eso no implica mentir, suponer o inventar. También la información fidedigna vende.
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